Operations · Technology · AI · People
I coach businesses
to run better.
I'm Kerry Richardson. For 24 years I've built systems, trained teams and turned around struggling operations. Now I help small and growing businesses put operations, technology and AI to real work — and give 110.
The coaching philosophy
Coaching is mentoring others through your expertise and your experiences.
Coaching runs in my family. My grandfather is in the Texas High School Coaching Hall of Fame. I spent my first decade teaching business and coaching football, basketball, baseball and track — and today I coach my youngest son's travel team with Impact Baseball Club.
I coach kids, I coach coworkers, and I coach my clients — the same way every time: show up prepared, teach the fundamentals, and give 110.
Why “We Give 110”
The We Give 110 System
It started with my dad, who used “We Give 110” as a motto with his cadets at West Point. It named my first company, became a standard I taught my coworkers, and is now the operating system I run my life on.
Hover or tap a cornerstone to flip it.
Drive 5 — the work week
A five-day operating system to prioritize, plan and block time, so goals turn into finished work every week. It's how I ran a 130,000 sq ft property on a lean team — and how I help clients get their weeks back.
Revive 5 — the person
Return & Report is a daily habit for me — and it's exactly what I do with a client's business: document what's happening, analyze it honestly, and adjust.
The playbook
What I help with
One partner across the parts of the business that usually get split between five vendors. Tap any play to see what it looks like in practice.
How we work
Run it like a season
Scout
Watch the film. I sit with your team, map how work really flows, and find where time and money leak.
Game plan
A short, prioritized plan: what to fix first, what it costs, and what winning looks like.
Practice
We build it together and train the people who'll run it — reps until it's second nature.
Game day
Go live, measure, then return and report: review, adjust, and step back so your team owns the win.
Highlight reel
Selected work
Real projects, real numbers. Open any card for the full story.
Career stats
Classroom to boardroom
A decade teaching and coaching, then inspection, construction, SaaS education, cybersecurity and real estate operations — with three ventures of my own along the way.
In 2016, after closing my first company, Brandon Weddle hired me at Cornerstone Outdoors. I came in unable to read a tape measure and left able to build decks, patio covers and a new life. The idea for a design showroom was born there. Today Brandon co-leads NexLevel Living, and I'm helping build it as a consultant.
Let's get to work
Ready to give it 110?
I take on a limited number of clients so each one gets my full effort. Start with a short application — about 5 minutes — so I can understand your business and make sure I'm the right fit before we talk.
The application didn't open in a new tab here. Open it directly:
- 1ApplyA few questions about your business, goals and timing.
- 2I review it personallyYou'll hear back from me within two business days.
- 3Fit callIf we're a match, we book a 30-minute call to scout your game plan.